El.pub Analytic Issue
Number 4El.pub Analytic Issue
Number 4
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Contents: The problem with WAP is... | Does usability testing hold the answers? | The mobile network - revising the promises | Mobile information services can succeed | Wireless solutions are being adopted | Powerful mobile computing devices hold the key | WAP viability hindered by lack of usability
Does this mean that wireless is dead? Far from it. What is needed is to match wireless capabilities with user requirements and sensible business models. While WAP is languishing, I-mode is notching up impressive numbers of users in Japan. One reason is that the content providers there, are not dependent on the network operators to pay them for content services. In Japan the content providers are paid subscriptions by the users and they pay a percentage to the network operator. This enables sufficient revenue to be generated for the content creator to spend a reasonable amount on design and promotion.
In Europe the network operators either provide their own services or pass a limited revenue stream to content providers. This is claimed to be because Europeans don't expect to pay for content … just for the phone time. In addition, in Japan, the content is matched better to the device and to local consumer desires.
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