El.pub Analytic Issue Number 8
Top | Topic News | Topics | Search | Feedback
Adverts from Google
|Introduction | Digital content themes | Value chain aspects | Content sectors | Technology|
|Business models | To be continued | Comment on this issue of Analytic|
The collapse in dot.com finance over the past two years both fuelled, and was fuelled by, the drop in advertising spending. Robert Coen of Universal McCann estimated that ad spending on TV and magazines by Internet companies fell by 40% in the first half of 2001. This drop, and a similar fall from related industries affected by the industrial downturn in the US, such as computers and telecommunications, helped seal the fate of many dot.com publishers and media companies, and of course their techware suppliers.
An important knock-on effect has been a drop in venture capital funding, with some financiers even leaving the sector altogether for better investment opportunities elsewhere. Pricking the balloon of expectations will mean less prospect of IPO fortunes and less money to spend on RTD. RTD, whether privately or publicly funded (often a mixture of both), will need to provide better prospects of success to gain funding in a more competitive investment market.
Over the next few months Analytic will concentrate on digital content RTD perspectives - looking at different aspects of the industry and areas where RTD is needed to overcome barriers to service deployment.
Back to previous page Forward to next page Return to main index
Comments on the content, style and analysis are welcome and may be published; send them to: mailto:firstname.lastname@example.org
URL: download the WinWord document, from: http://www.elpub.org/analytic/analytic08.doc
||A free email alerter of the latest news items and associated URLs.|
File Downloads - Please note
|File downloads from the El.pub site are currently suspended - the links however have not been updated to reflect this. If you would like access to a particular download file - please email email@example.com with a suitable request confirming a description of the file you wish to download.|
El.pub - Interactive
Electronic Publishing R & D News and Resources
We welcome feedback and contributions to the information service, and proposals for subjects for the news service (mail to: firstname.lastname@example.org)
Edited by: Logical Events Limited - electronic marketing, search engine marketing, pay per click advertising, search engine optimisation, website optimisation consultants in London, UK. Visit our website at: www.logicalevents.org
Last up-dated: 8 February 2018
© 2018 Copyright and disclaimer El.pub and www.elpub.org are brand names owned by Logical Events Limited - no unauthorised use of them or the contents of this website is permitted without prior permission.