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Future of digital content: reader study

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Contents
Introduction
 
Topics from round one
Delivery
IPR
User control of content
Content creation tools
Usability
Business models
Market aspects
Mobile
XML
Round 2 voting results
Strength of views
Balance
Table of votes
Topic views after round 2
Delivery
IPR
User control of content
Content creation tools
Usability
Business models
Market aspects
Mobile and XML
Other topics
Conclusions
Comment on this issue of Analytic
 

To give an idea of the topic content, without copying the long questionnaire in its entirety, the topic views may be summarised as:

Delivery

Optimistic: present expansion towards broadband and rich multi-media continues unabated.
Pessimistic: factors such as cost, lack of standards, platform variability will slow or stop the upward path.

IPR

Optimistic: current arguments over piracy and fair use are resolved equitably and the content market returns to normality.
Pessimistic: present problems continue and the market fails to evolve satisfactorily.

User control of content

Optimistic: interactivity enables a wide range of user control from personalisation to directing storylines. Content reacts to the user context.
Pessimistic: too complex for users and not supported by authoring tools.

Content creation tools

Optimistic: tools improve to support capabilities / functionalities like quality control, usability testing, complex templates, communication, user feedback, interactivity, personalisation.
Pessimistic: proprietary solutions/ lack of standards lead to lack of interoperability, focus on content as object rather than user modifiable.

Usability

Optimistic: usability improves in all aspects both in capabilities of navigation and in accessibility (language, age, disability).
Pessimistic: failure to manage requirements analysis, standards, means usability results don't pass into products and services.

Business models

Optimistic: integration of multiple distribution channels, e-business factors, better focus and learning from best practice expands ROI.
Pessimistic: organisations fail to evolve new methods.

Market aspects

Optimistic: business models evolve, pay-for-content grows, more mergers and acquisitions.
Pessimistic: economies stagnate, lack of attractive content, users don't respond to advanced content.

Mobile

Optimistic: users move on from text and voice messaging to paid mobile content.
Pessimistic: users are only interested in paying for interpersonal communication.

XML

Optimistic: XML will be the main technology enabling the integration and expansion of digital content products and services.
Pessimistic: tagging turns out to be too expensive to implement and maintain on a large scale.

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Last up-dated: 8 February 2018

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