El.pub Analytic Issue Number 12
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To give an idea of the topic content, without copying the long questionnaire in its entirety, the topic views may be summarised as:
Optimistic: present expansion towards broadband and rich multi-media continues unabated.
Pessimistic: factors such as cost, lack of standards, platform variability will slow or stop the upward path.
Optimistic: current arguments over piracy and fair use are resolved equitably and the content market returns to normality.
Pessimistic: present problems continue and the market fails to evolve satisfactorily.
User control of content
Optimistic: interactivity enables a wide range of user control from personalisation to directing storylines. Content reacts to the user context.
Pessimistic: too complex for users and not supported by authoring tools.
Content creation tools
Optimistic: tools improve to support capabilities / functionalities like quality control, usability testing, complex templates, communication, user feedback, interactivity, personalisation.
Pessimistic: proprietary solutions/ lack of standards lead to lack of interoperability, focus on content as object rather than user modifiable.
Optimistic: usability improves in all aspects both in capabilities of navigation and in accessibility (language, age, disability).
Pessimistic: failure to manage requirements analysis, standards, means usability results don't pass into products and services.
Optimistic: integration of multiple distribution channels, e-business factors, better focus and learning from best practice expands ROI.
Pessimistic: organisations fail to evolve new methods.
Optimistic: business models evolve, pay-for-content grows, more mergers and acquisitions.
Pessimistic: economies stagnate, lack of attractive content, users don't respond to advanced content.
Optimistic: users move on from text and voice messaging to paid mobile content.
Pessimistic: users are only interested in paying for interpersonal communication.
Optimistic: XML will be the main technology enabling the integration and expansion of digital content products and services.
Pessimistic: tagging turns out to be too expensive to implement and maintain on a large scale.
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Edited by: Logical Events Limited - electronic marketing, search engine marketing, pay per click advertising, search engine optimisation, website optimisation consultants in London, UK. Visit our website at: www.logicalevents.co.uk
Last up-dated: 10 July 2017
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